• Advertiser
  • Publisher

Welcome to NaturistAds!

In this support directory we will go through all the details of how NaturistAds works, how to create banners and campaigns and how to set up profitable campaigns for your company.

Why Pay-Per-Click Advertising?

Before NaturistAds, the only existing models for banner advertising were:

  • Fixed Price banners: You pay a monthly or yearly fee to place a banner on a website.
  • Pay-Per-View banners: You pay a certain amount for every time your banner has appeared to a website visitor.

Both models come with one huge flaw: You have no idea whether the visitor has any interest in your company. You don’t even know whether the visitor has actually seen your banner or just scrolled past it.

In marketing we talk about a sales funnel:

The more to the basis of the funnel, the more interesting the marketing model. You are probably more likely to pay us a commission when we can engage someone into buying your product or visiting your place, than when we just tell someone about your product or place.

In Fixed Fee and Pay-Per-View banner models, none of the layers of the sales funnel are secure.
Has the visitor seen your banner?
Will he/she click on it?
Will he/she decide that what you offer is interesting?
And eventually, will he/she actually become a buyer?
You just don’t know.

In the Pay-Per-Click model, we catch the visitor in the middle of the funnel. Because you only pay for those who actually click on your banners.

This means that he/she HAS seen your banner and that it DID appear to be interesting enough for them to click on it. Even if your banner had a million viewers, if only one of them clicks on it, you only pay for just that one click.

What are banners?

Banners are the most common form of online advertising. They are a piece of media, most likely an image, which is places on a website. Their purpose is to catch the eye of the website visitor, showcase your company and engage the visitor into clicking further to get more information. By doing so, the visitor ends up on the website or specific web page (Landing page) of the advertiser.

This sounds more abstract than it actually is. You probably see hundreds of banners every day when you’re surfing the web. See below some examples of banners:





Looks familiar?
Banners are everywhere and just like the above ones they grab your attention, tickle your interest and engage you to click on them for more information about this business.

Which banners do we support?

Currently we support the most common sizes of banner ads:

  • Leaderboard: 728×90 px
  • Medium Rectangle: 300×250 px
  • Large Rectangle: 336×280 px
  • Half Page: 300×600 px
  • Wide Skyscraper: 160×600 px
  • Mobile leaderboard: 320×50 px
  • Large Mobile leaderboard: 320×100 px

The format of the banners should be in JPGJPEGPNG or GIF.

How to create a banner

Banner ads can be very simple, very complex or everything in between. In most cases a banner is nothing more than an image with some text on. Something you can easily do with free software like MS Paint or The Gimp.

More complex banners like moving GIFS or with fancy layouts are better created with programs like Photoshop or Adobe Illustrator.

Another great free tool to create banners is Canva.

If you need help with the creation of your banners or you just want to leave it to professionals, have a look at our Consultancy Page.

Expert tips for creating banners

A banner ad has one single goal: Draw the attention of a website visitor and make him or her curious enough about your business so they will click further. Here are some expert tips to create appealing banners.

 

1. Keep it clean

A common mistake is to put as much information as possible in the little space of a banner ad. This makes the ad looking all chaotic and unattractive. Use keywords instead. Just enough to catch the eye of the reader.

 

2. Easy readable

Make sure that the font, the font size and the font colour of your text matches the size of your banner and the image in the background. If viewers have to do as little as move 5 centimetres closer to the screen to read the text on your ad, you lose them right there.

 

3. Use an attractive image

Viewers first notice the image, then the text. If your image is not attractive, nobody will bother to read your text at all. Use clean photos with little or no clutter. Make sure that they are correctly cropped. Make sure that it’s not too dark. Etc.

 

4. Create brand awareness

Make sure that the name and/or logo of your company are in a visually dominant place on your banner. This has two major advantages:

  • Viewers who already know your company will automatically be attracted by your logo/company name.
  • Viewers who don’t know your company yet might remember your logo/name and recognise it the next time they see one of your ads.

 

5. Add a call to action

Give the viewers of your banner ad a reason to click on it. This can be something as simple as a “Read More” button. Even better is the promise of a (financial) advantage: “Get 15% off” or “Free welcome drink”.

 

6. Evoke an emotion by using the right colours

Different colours trigger different emotions on people. Depending on the message you want to bring with the ad, you want to use different colours/colour combinations.

Colour associations differ from culture to culture. Below is an overview of which emotions colours tend to evoke to a Western audience.

  • Red: Passion, anger, excitement, love
  • Orange: Playfulness
  • Yellow: happiness, friendliness, sunshine
  • Green: Health, wealth, freshness, environment, growth
  • Blue: Safety, trust, clarity, maturity, serenity, intellect, formality, refreshment, coldness
  • Purple: Luxury, extravagance, wisdom, magic, creativity
  • Pink: Love, sweetness, youth, babies
  • Black: Exclusivity, mystery, modernity, power, prestige, luxury, formality
  • White: Purity, modernity, sterility, simplicity, honesty, innocence
  • Brown: Nature, wood, seriousness, toughness, humility
  • Grey: Neutrality, practicality

 

7. Use small file sizes

When designing a banner ad, think about the eventual file size. Especially with multi-frame GIFs these sizes can become quite high for such a small thing like a banner.

Large files take longer to load. Which means that the viewer might already have passed by your ad by the time it’s loaded. Long loading times also have a negative influence on the performance of the publisher’s website. So creating banners with large sizes really has no advantages.

Recommended file size: maximum 500kb.
Preferably even under 300kb.

What is a campaign?

Banners are the physical aspect of advertising on NaturistAds. They are what you can see, what should attract viewers and lead them to your website.

Campaigns are the conceptual part. Online marketing is much more than just creating a banner, put it on some websites and see what happens. It’s about attracting potential customers, sending out a message and promoting your brand.

A campaign consists of up to 10 different banners. Which all have a similar goal. Some companies will never create more than one campaign while others will need a different campaign depending on the time of the year, the products they offer, the audience they want to attract, etc.

More info about how to create campaigns can be found in the Expert Tips section.

Targeted Marketing

Marketing is all about sending your message to the right people. If you are Apple, Colgate or Nutella, pretty much everyone in the world is the right person. But if you aim for a niche audience, like naturists, you have to focus on reaching your public.

Then there’s the location of the viewer (which brings us to the subject of this section). If, for example, you have a naturist resort in France and your visitors mainly come from the Netherlands, France and Belgium. You probably prefer your ads to be seen by people from those countries. Or you prefer to reach out to the English, the Germans and the Spanish.

This is probably nothing new to you and you already know the amount of time, effort and money it takes to reach a specific audience.
You have to collaborate with different naturist magazines and websites in different countries and languages, pay all of them to place your ad and then hope for the best.

With NaturistAds you can lower this effort and cost tremendously. Because we do everything for you.

Since we only publish ads on naturist websites, they will only reach naturists or people interested in naturism.
And since we use Geo-Targeting, your ads will only be shown to viewers from pre-defined countries.

In the case of Naked Wanderings for example, only 3% of the visitors are German. If your campaign is focused on a German audience, it would not be a smart move to buy pay-per-view or fixed price advertising on Naked Wanderings. But with the Geo-Targeted pay-per-click model of NaturistAds, you can actually reach just those 3%. The other 97% will never even get to see your ad.

Publishing website “B” might have 20% Germans. And “C” 90%. And “D” 43.64%. And “E”… Because the same campaign will appear on all these different websites, you reach a very broad public. But very specified to your target audience.

Which pricing model to choose

In our Pricing we make the difference between continuous advertising and single campaigns.

 

Continuous advertising

You pay a monthly fee for your ads to be shown via the NaturistAds network. Although this might smell like fixed price advertising, your actual cost is still pay-per-click based. Depending on the fee and the duration of your contract, you get a fixed price per click.

When you reach the necessary amount of clicks for this month, your ad will stop showing until next month. If you wouldn’t reach the necessary amount of clicks, the remaining balance will be moved forward to the next month. Or will be refunded at the end of the contract.

For example:
We agree on a 50€ per month contract, for 4 months, with Geo-Targeting.
Our Pricing list tells us that the price per click will be 0.14€.
Our calculator tells us that to reach your full amount, your ad needs to get 358 clicks per month.

If you get 358 clicks by the 25th of the month, your ad will not be shown anymore for the next 5 to 6 days (or 3 to 4 if it’s February).

If by the end of the month you only reach 310 clicks, a balance of 6.72€ (48 clicks x 0.14€) will be forwarded to the next month. Or refunded at the end of your contract.

 

Single Campaigns

In single campaigns, you get to define the period of your campaign and the amount you want to spend specifically. Also here, if you don’t reach the required amount of clicks by the end of your campaign, the remaining balance will be refunded or can be used for a new campaign.

For example:
You want to boost your resort bookings with a 25% off promo campaign. This is a typical example for which you want to use a single NaturistAds campaign.

You decide that it should run for 14 days, that you don’t want to spend more than 30€ and that you want to use Geo-Targeting to only reach viewers from the surrounding countries. The price for this will be 0.20€ per click. Meaning that you can expect 150 clicks during your campaign.

Expert tips for creating campaigns

The most important thing you need to do before creating a campaign is to set a goal. Of course the ultimate target will be selling your product, receiving bookings at your resort or gaining new members to your club. But the very large majority just doesn’t throw their money at everything they see on the internet.

So it’s important to set goals.
What do you want to tell the viewer of your ad?
That your company exists?
Which amazing products or services your have?
Which events you organise?
About your new fancy swimming pool?
About an amazing discount?
About a contest you’re running?

Once you’ve determined the goal of your campaign, you can use below expert tips for making your campaign run smoothly.

 

1. Continuous vs single campaign

The main question you want to ask yourself to make this decision is whether you want a continuous stream of visitors to your website or a quick boost. Here’s where the goal of your campaign comes into play.

Here are some examples:

  • Get your name out: Continuous
  • Get early bookings: Continuous
  • Inform about your (new) products/services: Continuous
  • Last minute discounts: Single
  • A contest: Single
  • It’s already May and your bookings for July are low: Single

 

2. Timing

Depending on your goal (again) it’s important to determine when you want to run a campaign.

Because the purpose of continuous campaigns is to inform rather than to evoke immediate sales, the timing is less important in this case. But yet there are some trends you want to keep in mind.

Most people research their next holiday destination between December and February or between April and September.

Ads about spa and wellness on the other hand will attract more viewers in the winter months.

And naturist clubs and federations might gain more interest in spring (people wanting to try naturism) and in autumn (people tried naturism on holiday and are now looking for other options).

For Single Campaigns the timing is much more important. Your ad will only be there a limited amount of time and you want to catch the viewer at a moment when he/she is interested in buying something from you.

For naturist resorts, also the before mentioned travel research periods apply.

If you’re selling products, think about when people will want to use your product (who will buy sunscreen in winter?). Also important shopping periods like Black Friday, Christmas and Valentines day work great for single campaigns.

 

3. Different campaigns for different goals

We mentioned before that it’s important to set one single goal for one campaign. But it doesn’t have to stop there. Often it’s better to run different campaigns simultaneously.

A popular strategy is the combination of a continuous campaign with one or more single campaigns. The continuous campaign will create brand awareness, which makes people much more likely to be interested in the specific offer of a single campaign.

 

4. Geo-Targeting or not?

Here comes the goal again (we told you). Is the physical location of the viewers of your ad important for your goal?

If you only ship your product within the USA, it makes very little sense to show your ad to people from any other part of the world.

If your resort has seen a decrease in visitors from a certain country, maybe you want to specifically promote towards them. Or maybe you want to explore other markets instead. That decision is yours.

Especially for single campaigns, geo-targeting can be very important. If your resort in France got a cancellation for next week and you want that room to be booked again, chances are low that someone from New Zealand will fly in. It’s much better to focus on those who are already in or around France.

 

5. Use different banner sizes

One campaign can consist of up to 10 banner ads. Don’t bet on one horse and include different banner sizes in your campaign.

Publishers will typically include the different banner types at different places on their websites.
For example, Leaderboard banners (728×90) often appear on top of pages. Medium Rectangles (300×250) are generally put in sidebars or between text. Large Rectangles (336×280) also appear within text, and so on.

It makes no sense at all to submit 10 times the same banner for more exposure. Not even twice. It just doesn’t work like that. If you create multiple banners of the same size, make sure that they look different.

 

6. Learn from your previous campaigns

We can give you all these tips about what works and what doesn’t, but in the end this is just based on statistics. Chances are very high that our tips will help your campaign perform well, but they’re not bullet proof.

In our monitoring portal (see further) you get the chance to see the amount of clicks and views of your campaign(s) and your banner(s). From this information you can learn a lot about what works and what can be improved.

If one banner gets 10 clicks per 1000 views and the other only 1, you might want to check what’s the difference. If a certain campaign runs great in December but not in July, you know that the audience for that particular campaign are better reached in winter. Etc.

 

7. Steal ideas

Everyone steals ideas, there’s nothing wrong with that. Think about it, every movie ever made about an impossible love is roughly based on Shakespeare’s “Romeo and Juliet”. Who stole the idea from the Greek myth about Pyramus and Thisbe. And probably even that wasn’t the original idea.

Look around on the internet how other companies are advertising and which banners they are using. Just make sure to only copy the idea, not the exact same content.

Create a campaign

Alright, time to create a campaign!

LINK: Click here.

The “Company info” part probably doesn’t need much explanation. Let’s skip to the “Campaign info” part.

First time advertiser: If this is your first campaign at NaturistAds, click yes.

Campaign Category: Pick the category which suits best with your company or campaign.

Geographic Targeting: If you want to use Geo-Targeting, enter the nationalities to which your ad should be shown. If not, just leave this empty.

Landing Page URL: The URL of the website where viewers should be forwarded to when they click on your banner(s). This can be generic like https://www.yourcompany.com or more specific like https://www.yourcompany.com/products/productX/promos.

Campaign Runtime: Pick an amount of days for single campaigns or an amount of months for continuous campaigns.

Campaign amount: Pick which amount you want to spend on this campaign. For continuous campaigns, only 25€ and higher amounts are possible.

Payment type: We currently support two types of payment: SEPA Bank Transfer (Europe only) and Paypal (worldwide).

Payments

We currently support two payment types:

  • SEPA Bank Transfer: Europe only
  • Paypal: Worldwide

 

Invoicing

For Single Campaigns you will be invoiced at the end of the campaign period.

For Continuous Campaigns you will receive a monthly invoice.

Payment term is 30 days starting from the invoice date.

 

Refunds

In the case that the total of clicks for your campaign does not meet the campaign amount, the resulting balance will be refunded.

For Single Campaigns any positive balance will be subtracted from the invoice amount.

For Continuous Campaigns, the agreed amount will be monthly invoiced for the duration of the campaign, even if the total of clicks did not meet the campaign amount for a certain month. In this case the positive balance will be forwarded to the next month. Any positive balance at the end of the campaign will be subtracted from the final invoice. Or refunded in case the balance exceeds the final invoice amount.

Who will publish your campaigns?

With NaturistAds we want to focus on a uniquely naturist audience. So our most important requirement for publishers is that the main subject of their website is related to naturism or nudism.

Another important factor is that our publishers create original and quality content, which brings added value to the naturist community.
Websites containing only pictures of naked people, websites containing sexual behaviour or websites promoting pubic sex at naturist resorts will typically not be allowed to publish NaturistAds.

Other than that, our publishers can be anyone. Bloggers, listing websites, naturist news sites, naturist federations, naturist clubs, etc.

Advertiser Portal

Once your campaign is launched, you will receive login credentials for our NaturistAds Advertiser Portal.

Once logged on you arrive at your Advertiser Dashboard.

Here you can see a complete overview of your campaign(s). How many people have seen your banner(s), how many clicks did you get, how much of your campaign budget has already been spent, etc.

In the Campaigns section of the portal you get a complete overview of all your campaigns and their linked banner ads.

In this example we look at an Active campaign called “OrientalBeach” which contains two ads. The cost per click is set to 0.15€. In the details of one of the ads we see the banner and its landing page (among other parameters).

The most interesting part of the portal for you will probably be the statistics section. Here you will find detailed daily performance statistics of your campaigns and ads such as  views (IMPS), clicks, the click-through-rate (CTR), and the amount spent.

With the advanced selection criteria it’s possible to get statistics for a certain time range and for a specific campaign or banner ad. It’s also possible to receive statistics based on other factors such as country.

Finally, in the Finance section of the portal you get an overview of your open and paid invoices.

Join our Advertiser Community

As soon as you create your first campaign, you become part of the NaturistAds Advertiser community. Congratulations! Because we couldn’t choose between a bottle of wine or a pair of socks as your welcome gift, we decided to give you something even better: Membership of our NaturistAds Advertiser WhatsApp Group!

Being member of this group has a lot of advantages:

  • You’ll be the first to hear about new features.
  • You’ll be the first to hear about new Publishers.
  • You get to share your thoughts about upcoming changes.
  • Your questions will be answered sooner.
  • You get the chance to interact with other naturist business owners.
  • And much more.

Welcome to NaturistAds!

In this support directory we will go through all the details of how NaturistAds works, how to implement our banner ads on your own website(s) and how you can make money from doing so.

Why Pay-Per-Click Advertising?

Many online advertisers like to look back at the days when there were only pay-per-view and fixed price ads. Tears fill their eyes. Oh how beautiful was life back then. The only thing you needed were website visitors. Every time someone would visit your page, the counter went up. It didn’t matter if they were interested in what the ad had to offer. It didn’t even matter if they had seen the ad at all. The ad just had to load and every 1000 visitors you would earn a euro (or so).

Although pay-per-view and fixed price advertising models still exist, they are becoming less and less. The reason: Advertisers want value for their money. At least someone should visit their website before you get a bite from their marketing budget. Can you blame them?

Pay-per-click offers just that. It means that the ad has been noticed and that it looked interesting enough for the viewer to click on it.

 

Why would you use NaturistAds?

Truth to be said, many naturist businesses still rely on pay-per-view or fixed price ads. For two main reasons:

  1. They have the same principle as advertising in printed media. A certain naturist magazine has circulation of 30 000 (viewers), but nobody knows how many will notice the ad. Let alone research more about it.
  2. Due to anti-nudity policies at the large pay-per-click networks like Google, Facebook or Mediavine, it has always been impossible to advertise on naturist websites using a pay-per-click model. Until now with NaturistAds.

NaturistAds is the future of online advertising for naturist businesses. Lots of other markets prove that pay-per-click is the way forward and finally it’s also possible for naturist businesses. 

In the end, it’s also a great step forward for the publisher, because you gain more control over your earnings. Once you know which sections of your website work best for banner ads, you can increase your Click-Through-Rate (CTR). 

What do you need to become a NaturistAds Publisher?

The most important thing you need to become a publisher is of course a website. More specifically one of which the main subject is naturism or nudism.

Further, we require our publishers to have engaging and original content which brings added value to the naturist community. It’s a mouth full, we know. Basically it means just this: If we don’t think that the public you attract with your content will be interested in the ads of our Advertisers, it’s just not worth to waste each other’s time.

Types of websites that comply:

  • Naturist blogs
  • Naturist information sites
  • Naturist Listing sites
  • Naturist Booking sites
  • Naturist Federation sites
  • Naturist Association/Club sites
  • Naturist News sites
  • Online Naturist magazines
  • Etc.

Types of websites that don’t comply:

  • Websites that contain little or no content.
  • Websites that only show pictures.
  • Websites containing sexual content.
  • Websites promoting public sexual behaviour at naturist places.
  • Websites that are not about naturism or nudism.

Apply to become a NaturistAds Publisher

Time to get started by filling out your application form!

LINK: Click Here

First things first, we want to get to know you. In the Personal Info section you’ll be asked for your name and e-mail.

Also the Website Info section pretty much speaks for itself. The name and URL of your website, the amount of unique website visitors (you can find this in Google Analytics or other tools) and your website platform.

Then there’s the geographical reach, also something you can find in Google Analytics. We want to know which percentage of your visitors is from Europe, North America, etc.

And then comes the Advertising part. The first question is from which business categories you want to place ads. Our advice is: The more, the merrier. The only reason why we added this question is because most categories can be both Publisher and Advertiser. This way you can avoid that ads of your competition will be placed on your website. 
Naturist Booking sites for example. If you have one of those, we understand that you don’t want ads of other booking sites appearing on your website.

Also for the types of banners which you want to publish, the more the better. Except if you’re really sure that you won’t fit a certain size into your content, you can leave it out and save us the work of creating a zone for it.

And lastly, we’d like to know how you found us.

Important: None of this data will be shared with others and neither do they have any influence on the approval process. So please be honest. We only use this for internal statistics and to provide accurate feedback to our advertisers.

Which ads do we provide?

At the moment we provide the most common sizes of banner ads:

Desktop:

  • Leaderboard: 728×90 px
  • Medium Rectangle: 300×250 px
  • Large Rectangle: 336×280 px
  • Half Page: 300×600 px
  • Wide Skyscraper: 160×600 px
  • Mobile leaderboard: 320×50 px

Mobile:

  • Mobile leaderboard: 320×50 px
  • Large Mobile leaderboard: 320×100 px
  • Medium Rectangle: 300×250 px

How to install NaturistAds on your website

In this section we will talk about “zones” rather than ads. A zone is a  space on your website with pre-defined dimensions where NaturistAds ads will be published.
For example, Zone 1 is 300x250px and receives ads from company A, B, C and D. Zone 2 is 728x90px and receives ads from company B, D and E. And so on.

Of course each zone only publishes one ad at a time. When we visit your website we might se the ad of company C in zone 1. The next visitor might see the ad of company B. It’s also possible to publish the same zone in different parts of your website.

Every new Publisher gets 6 zones by default. One for each type of banner ad (see earlier). In case you want more zones, for monitoring purposes for example, contact us and we’ll give you some extra ones.

 

Adding a zone on WordPress

Every zone consists of a piece of HTML code and javascript which you can get from the Publisher Portal (see further). It looks something like this:

There are several different ways to add this code to your WordPress site.

1. Via the editor straight in the content

You can add the code everywhere within every content type (post, page,…) using the text option of the editor:

If you’re using the new WordPress editor (Gutenberg) or you have a free yoursite.wordpress.com website, you’ll need to add a new block of type “custom html” and add the code in there:

2. Via widgets

Each WordPress theme comes with one or more predefined widget areas which are a great place for putting banner ads. A typical widget area is a sidebar. To add a banner to a widget area, go to Appearance > Widgets in your WordPress Dashboard and search for the HTML Widget.

3. Via an ad plugin (only in self hosted or paid WordPress versions)

There are several WordPress plugins created especially to insert ads in your website. If you don’t have such a plugin yet, make sure to check out AdSanity, AdRotate and the all-time favourite Ad Inserter

These plugins allow you to maintain your zone codes in one central place and from there decide where you want to place your ads. Especially if you have a website with lots of different pages/posts (like a blog), such plugins do come in handy.

 

Adding a zone in another CMS or static HTML

We can’t describe how to add an ad in every possible system. But it’s very likely that the procedure won’t be that different a in WordPress. Read the documentation of your system for more info.

Expert tips for placing ads on your website

Pay-Per-Click ads can be very profitable, much more than Pay-Per-View. But you have to know how to use them. It’s a psychological game. How can you make a banner attract the attention of a website visitor? How can you influence your visitors to check out your banners without actually telling them to (see further)?

 

1. Test with different banners

Although the following tips are statistically proven, your audience is still YOUR audience and you are in the driver seat when it comes to finding out which banners your audience is likely to click. Try out different zones to see what works best for your website and adjust your strategy to your findings.

 

2. Common banner placements that work

Not every type of banner works everywhere on your website.
Here are some good use cases:

  • Medium Rectangle (300×250): Works great on desktop and mobile. Often used in sidebars and between text paragraphs.
  • Large Rectangle (336×280): Performs best between text paragraphs or at the end of a page.
  • Leaderboard (728×90): Mostly used at the very top or the very bottom of a page.
  • Wide Skyscraper (160×600): Mostly used in sidebars.
  • Half Page: Despite its name, this ad does not cover half a page. Yet it has an impressive size and is mostly used in sidebars.
  • Mobile Leaderboard: As the name suggests, this banner works best on mobile devices. They are mostly used at the top of pages or between text paragraphs.

Many online advertisers swear by the “above the fold” principle. This term comes from the written press. In newspapers the best place to advertise was at the top of the front page (thus above the fold). In online marketing above the fold means the part that is first shown on the screen when the website is loaded. Nevertheless it’s also proven that bottom page banners for example also work well.

 

3. Don’t over-advertise!

Back in the old days of pay-per-view advertising, the math was simple. 1 banner on a page was 1 view. 2 banners was 2 views. 334 banners meant that your page only needed 3 visitors for you to hit the 1000 views. But those days are gone.

Today the visitor experience is the most important part. By adding too many banners your visitors will be annoyed and move away quickly. Or they become “banner blind” and just don’t notice the banners anymore.

Our rule of thumb is that between 3 and 5 banners per page works perfect. One or two in the sidebar, a Leaderboard in the header and a couple of others between your paragraphs. 

 

4. Advertise where the eye rests

A banner typically has to be 14 seconds in the viewing range of the visitor for him/her to see it for 1 second. Therefore, banners work best at places where your audience stops. Think about it, would you prefer to advertise at a traffic light or just somewhere in the road?

Unfortunately, your website doesn’t have traffic lights. But it does have places where people stay longer than others. Most of your visitors will read the first paragraph of a post and the conclusion. They’ll read highlighted texts and subtitles as well.

 

5. Only put your banners in engaging content.

We all have blog posts we should never have written in the first place. They are incomplete, not well written and provide little value to the reader. Some publishers think it’s common sense to make this post even more crappy by adding 15 banners to it. Don’t waste your time doing so as well.

Content which attracts no new visitors will not get you any banner clicks. That much is sure. But also, when your visitors do not enjoy your writing, they are much less likely to click your ads either.

Place your banners in your best content instead. Within your evergreen blog posts. Wherever your readers think that whatever they click next will be as awesome as what they’ve just seen.

 

6. Mobile first

Mobile internet traffic is on a roll and did already catch up with desktop surfing. Given the uprise of new technologies like voice search, it’s very likely that mobile traffic will keep growing fast. Make sure that your ads also appear at a prominent place on mobile devices as well. Sidebars for example typically tend to end up at the bottom of a page on a smartphone. A place which most readers will never see.

The best option is to implement a combination of both ads which work well on desktop and others which are better on mobile.

Which ads will appear on your website?

The major requirement for our advertisers is that they deliver a service or product which are related to naturism or can be interesting for naturists or nudists.

This includes naturist resorts, clubs and federations but also naturist websites, booking sites, etc. We also hope to attract companies in the health, fitness/wellness and eco/bio sector.

The ads will never include anything related to porn, swinging or sexual behaviour.

How to remove specific ads

During your application as a publisher you can already define which categories of companies you would like to advertise on your website. Nevertheless it could always be that you see an ad appearing on your website which you don’t want to publish.

We believe that those cases will be very rare, but if it does happen, please send us a message via our contact form with a description of the ad and the reason why you want to have it removed from your website.

Earnings

This is of course a very important section of this huge support guide. Let’s talk some money!

The principle of pay-per-click is very simple. You place NaturistAds ads on your website and every time one of your visitors clicks on them we charge the advertiser a certain fee. As a publisher, you receive 70% of that fee.

How much that will be exactly is difficult to estimate. It depends a lot on your skills of placing ads (and how well you’ve read our expert tips) but also on the types of advertising campaigns that are currently running. The fee which we charge our advertisers differs depending on the length of their campaigns and the amount they are planning to spend.

Our pricing list is completely public, feel free to have a look at it here: Pricing List

Every time your balance hits 50€ you can request a payout.
Payments can be done via:

  • SEPA Bank Transfer: Europe only
  • Paypal: Worldwide

What if there are no ads to be shown?

There is always the possibility that none of our active campaigns will fit the profile of a certain visitor.

If, for example, all of our publishers would suddenly decide to only create Geo-Targeted campaigns focused on Spanish naturists only, none of your non-Spanish visitors will get to see a single ad.

In such cases a default ad of NaturistAds will appear. This will avoid ugly white spaces on your website and meanwhile help grow the NaturistAds community. For these NaturistAds ads you don’t earn any revenue though.

Cheating the system

Banner advertising is already easy money. You put some code on your website and you can basically earn an income while you’re sleeping. But do you know what’s even easier? Just click the NaturistAds banners on your website a couple of hundreds of times per day and before you know it you’ll be filthy rich! Right? WRONG! VERY VERY WRONG!

We have a team of bouncers ready who just love to knock out the teeth of those who try to cheat our system. Just kidding. But we do have an excellent anti-fraud system implemented which constantly checks the NaturistAds network for irregularities and fraudulent clicks. If you get caught clicking the NaturistAds on your own website, we reserve the right to remove your account from our system without paying your open balance.

What’s also not allowed is to push your visitors to click the ads. No “Click here” line above the ads, no “help us by clicking the ads”, don’t mention it in your newsletter or on Instagram or in YouTube videos, nada. Also here, if you get caught, you’re out.

Do you know how you can legally “cheat” the system?
Create amazing content. Learn about SEO and other strategies to gain more website visitors. Learn about ad placement and analyse your existing ads via the Monitoring Portal to see what works and what doesn’t. 

Publisher Portal

Once your campaign is launched, you will receive login credentials for our NaturistAds Publisher Portal.

Once logged on you arrive at your Publisher Dashboard.

Here you can see a complete overview of how NaturistAds is performing on your website. How many people have seen our banner(s), how many clicks did you get, how much you’ve earned, etc.

In the Sites section of the portal you get a complete overview of all your websites and their zones.

By clicking on a zone you get more information about its dimensions and most importantly, you’ll see the code which you need to copy into your website at the place where you want to display the NaturistAds ads.

Next section are the statistics where you get detailed information about how well the ads on your site(s) are performing.

The most important fields here are the amount of impressions (IMPS), the number of clicks, the click-through-rate (CTR), the average earnings per click (PCPC) and your total earnings.

Although NaturistAds is not a pay-per-view network, bases on your average earnings per click (PCPC) and your click-through-rate (CTR) the system calculates your earnings per view (PCPM) as well. In this real life example, you see that we have days when our PCPM reaches 5, 6 or 7 € per 1000 views. We dare you to find a pay-per-view network with such an extravagant payout.

Note that we can’t promise you such a high PCPM. It’s only an example that it is possible if you have a dedicated audience and if you place your ads in strategically interesting places.

Another important feature of the Statistics section are the advanced selection criteria where you can filter on single sites or zones and get other stats such as the device usage for example.

In this specific example you see that our ads get more impressions on smartphones than on desktops. Nevertheless the click-through-rate on desktop is higher. Meaning that on smartphones, our ads may not appear at places where the viewer is willing to click further. That’s something we have to look into.

The Finance section of the portal is where you can request a payout once your balance hits 50€. Once per day your balance will be updated with the earnings from the day before. You will also see an overview of your previous and pending payouts.

Join our Publisher Community

As soon as you create your publisher account is approved, you become part of the NaturistAds Publisher community. Congratulations! Because we couldn’t choose between a bow tie or a Justin Bieber CD as your welcome gift, we decided to give you something even better: Membership of our NaturistAds Publisher WhatsApp Group!

Being member of this group has a lot of advantages:

  • You’ll be the first to hear about new features.
  • You’ll be the first to hear about new Advertisers.
  • You get to share your thoughts about upcoming changes.
  • Your questions will be answered faster.
  • You get the chance to interact with other naturist publishers.
  • And much more.
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