With all the travel restrictions, quarantines and COVID-19 recovery procedures changing at a daily basis, it’s very hard to make estimations of what the near future will bring. Both for travelers as for naturist businesses. Since the progress of the recoveries completely depends on the results of every single phase, we can’t look much further than a couple of weeks ahead.
So we figured that it might be more interesting to test the mindset of the naturist. Because even if all plans work out perfectly and the COVID-19 virus is under control, will the naturists still travel? Where will they go? How will they travel? And which extra measures will they take?
To test the summer naturist vacation trends, we created a survey. 1100 naturists from around the world answered our questions about the how, when and where of their naturist vacations in 2020.
IMPORTANT: The survey has been conducted between April 27 to May 7th 2020.
Out of the 1100 participants, 68.1% already had fixed travel plans and 19.3% has no plans yet but does want to travel in 2020. 12.5% indicated not to have any plans and isn’t planning to travel in 2020.
In this overview, we only work with the responses of those who already have travel plans or still want to plan a naturist vacation.
Who are the respondents?
The large majority of the respondents are European (52%) and North American (39%). Then follows Oceania (5%), Africa (2%), Asia (2%) and South America (1%).
Most respondents are between 45 and 64 years old. Age groups >74 and <25 are not much represented.
59% indicated to prefer to travel with their partner. 18% travels alone, 12% with the family and 11% with friends.
What are the vacation plans?
Let’s have a look at the naturists whose travel plans are already fixed, meaning that it’s either booked or that they know where they want to go and when.
Here we already see a first surprise (at least to us). Unlike the statistics of the general travel industry, which is seeing overall cancelations up to 70-80%, more than half of our respondents indicated that their vacation is still planned. 15.7% has postponed their vacation to later this year, 12.3% postponed to 2021 and only 16.5% has canceled their 2020 travel plans altogether.
39% of the respondents indicated to have travel plans within their own country. 51% would travel to another country within the same continent and 10% planned to travel to another continent.
The vacation destination is not really a decisive factor when it comes to postponing or canceling the vacation. Only for those who had planned to travel to a different continent, the number of still planned vacations are significantly lower.
A much more decisive factor is the travel period. More than half of the travel plans for April, May and June have been canceled or postponed. For the summer months and the end of the year, most vacations remain planned.
The main reason for canceling or postponing the vacation plans is the risk of getting sick or spreading the virus (36%). For about 26% percent, it was out of their hands because either the accommodation or the transportation got canceled. 14% indicated that they are afraid of getting stuck somewhere in case the pandemic would get worse again.
We asked those who are seeing their plans canceled or postponed whether they would still like to travel this year, given that the travel bans and quarantines are lifted. 45% said they would, 23% said they would not and 32% is still in doubt.
Of those who still want to travel, several factors will be important when they decide on their new destination. 48.5% indicated that they will pick a place closer to home, 29% said that a strict hygiene policy at their destination will be important, 30% will only pick a destination with a full cancelation policy, 23% wants to be able to get to the destination without public transport, 19% wants a strict social distancing policy and 18% will look for a destination with good healthcare.
Also if we compare the original travel plans with the post-COVID-19 ones, we notice that short distance traveling will grow in popularity this summer.
The travel months shift to later this year. While 38% of the participants had planned to travel in April, May or June, only 8.8% still do. September, on the other hand, gains a lot in popularity.
The type of accommodation largely remains the same, only camping with own gear becomes slightly more popular.
If we look at the means of travel, we see that people will travel more with their own transportation and less by plane.
Naturists are loyal travelers and are likely to stick with their initial travel plans if they get the opportunity. Those who do change their plans will travel closer to home and will take hygiene and social distancing measures very seriously. July, August and September will be the most popular travel months, in case the travel bans and quarantines are lifted.
Because of these statistics, you may want to adjust your action plan to aim your communication towards the right audience. At NaturistAds we can help you sending the right message to the right people at the right time, using a variety of online media. Get in touch for more info.
If you like to receive the raw results from this survey to create your own statistics, please fill out below form.
(*) If some weird data appears in your browser window, right click and press “Save As”. This will save a .csv file which you can open with MS Excel or osx Numbers.