Never before has it been so easy to advertise. If you’ve been in business for a while, you probably remember the days when your best option was to advertise in naturist magazines. When you had to get stacks of flyers, brochures and stickers printed which you would hand out at travel fairs and naturist resorts. And in the end, it was often because of your previous customers, and their word of mouth publicity, that you gained a new audience.
Then came the internet, and suddenly there were websites to advertise on. Now there’s another new layer on top of that: social media. Today everybody is a publisher. Even if you only have 10 Facebook friends, those 10 people will simultaneously see what you’re doing, where you’re eating, where you’re sleeping and what you’re buying. It’s like word of mouth, without actually having to talk to people in person.
The good thing about social media is that it’s completely free. Now it’s actually possible to promote your naturist business without having to spend a single cent. Yet, the large majority of naturist businesses today are stuck with social media profiles with only a handful of followers.
Here are 8 tips to stick out above the others and successfully advertise your naturist business via social media.
1. Nude pictures on Facebook and Instagram are a big NO!
Lots of naturist businesses, when they first start using social media, ignore the anti-nudity rules. They believe that their photos won’t pose a problem because they’re about recreational nudity. So they can’t fall in the same category as erotic nudity and porn, right? Wrong. On Facebook and Instagram, no nudity means NO NUDITY. More specifically: No female nipples, no genitals and no close-ups of naked butts.
If you don’t follow the rules, your posts will be removed, they’ll make it harder for others to find your profile, they’ll block your user account and eventually delete your profile. Yes, they can do that.
Other social media platforms are a bit more nudity friendly. Twitter allows nudity in your posts but not in your profile image and banner. YouTube allows nudity in your videos but you have to categorise them as adult content. Some of the smaller social media platforms like MeWe allow nudity altogether, with the result that they also contain lots of porn.
2. Better one great channel than five crappy ones
The more the merrier, we always say. So let’s start a Facebook page, a Twitter profile, a YouTube channel, a Pinterest, a MeWe, a Tumblr, a Digg, a Flipboard, a Snapchat, a Kik, a MySpace, a LinkedIn, a Reddit and who knows what else we can find.
An important thing to realise is that maintaining social media profiles requires time. To run an active Facebook page you’ll need at least a couple of hours per week. When you have to maintain 10 different profiles, we’re talking about days. That’s a lot of time you could probably better spend on other aspects of your business.
A much better idea is to start with just one social media profile. Learn how it works, see what content people like and what they don’t like, see how well it suits you and once you get a grip on it, you can decide whether it’s worth your time to start another one.
Facebook is a good platform to start with because you can post pretty much all types of media on it. You can share articles from websites, write text, post videos and photos, etc. If you notice after a while that you like to create videos, you can start a YouTube channel. If you prefer photos, you create an Instagram or Pinterest profile. If you’re great at short catchy texts, you may want to consider Twitter as the next step.
3. Post regularly and quality content
If you love your cat, you probably think that everything she does is just amazing. You just have to share that with the rest of the world. Before you know it, you’re writing a Facebook post going something like:
The thing is, nobody else really cares about your cat. Or about many other things in your life which you find amazing. Especially if you’re using social media for a business, it’s important to think about what your followers want to see. Did you just build a new swimming pool at your nudist resort? Put it on social media! Did you just start selling a t-shirt saying “I’d rather be nude”? Share it! Have you just made yourself the most amazing turkey sandwich? Keep that away from your business profile. Share it with your friends if you want, but not with your followers. Unless you’re planning to actually sell that sandwich of course.
Few people realise the importance of a social media profile. If you do it well, it will become the face of your business. That’s a huge responsability. Therefor you shouldn’t only publish quality content, but also do so on a regular basis. If we end up on a Facebook page of a nudist resort and they haven’t posted anything during the last months, we think something must be wrong. Maybe they’re in bad business. Maybe they’re closed. Better search for another place instead.
Publish new posts on your social media profiles at least on a monthly basis but preferably on a weekly basis.
4. Know when to use hashtags
The idea behind working with hashtags has been revolutionary for social media. It’s basically a way to categorise your content. When we will share this blog post, we will typically use the hashtags #naturism and #nudism, but also #advertising and #socialmedia. So everyone will see that it’s about these subjects. Even more, they will often make the link that this post will be about #advertising #naturism and #nudism on #socialmedia.
Another advantage about hashtags is that people can search on them. If someone searches on #naturism, sooner or later this blog post will appear on the screen. Pretty convenient, no?
Of course it doesn’t always work like this. First of all, the use of hashtags is dependent on the medium. On Facebook, for example, using hashags makes very little sense. Because few people ever search on them. On Twitter, on the other hand, they are very common and used a lot.
The platform which makes the most use of hashtags is probably Instagram. But this one comes with an extra difficulty. If someone posts a picture which goes against the community guidelines, like the no-nudity rule for example, Instagram temporarily bans the hashtag. All other profiles who are also using these hashtags get “shadow banned”. Meaning that their profiles become almost impossible to find via the search function. They are put in the shadow.
Nudity-related hashtags like #naturism, #nudism or #nudebeach are banned frequently on Instagram. So our advice is: Unless you want to check twice a day whether your hashtags still exist, be careful with using them on Instagram.
5. Schedule your social media posts
We’ve mentioned before that it’s important to post regularly. But where to find the time? You can see it happen everywhere on social media. Businesses start with the best intentions and publish three different posts per day. Soon three becomes one and the day becomes a week, a month, a year. Maintaining social media takes a lot of time and is something that is easily postponed. I’ll do it tomorrow, next week,…
Luckily, posting regularly on social media doesn’t have to mean that you have to spend time on it every single day. Facebook and YouTube have built-in schedule functions and Twitter has a tool called Twittimer. You can easily spend a couple of hours per week scheduling all your posts and to the rest of the world it will appear like you’ve been awake every day at 8am sharp to put something online.
Instagram does not allow post scheduling. In this case, the best thing you can do is to prepare your posts for the next week, write the texts, figure out the hashtags you want to use and put a cool filter over your photos. Then it takes only seconds to post the photos on Instagram when you want them to appear.
6. Go live
Lots of people believe that everything they put on social media has to be picture perfect. They spend ours editing text and photos and have rehearsals for their videos. Although this definitely makes everything look professional and pretty, it also creates a distance.
The “social” aspect of social media shouldn’t be ignored. People want to feel close to you. They want to know who you are. Who you really are. They don’t want to see a piece of theatre you’ve been rehearsing all week or a picture for which you’ve waited days until the light was just perfect to make your body glow. At least not every single time.
The best example of this is the popularity of live video, which is supported by Facebook, Instagram, YouTube, Snapchat and many other platforms. In live video the light isn’t always right, you may have to search for your words, a cough, a giggle, it’s all part of the “being real”.
7. Engagement is everything
Another way of bonding with your audience is by valueing their actions. If someone takes the time to write a comment on what you’ve just published on Facebook, it’s not nice to plainly ignore that. The least you can do is to show your appreciation by giving them a “like” and much better to actually reply on what they’ve just written.
Many businesses, when they start with social media, don’t understand the fuss everyone is making about how time consuming it is. You post a couple of things and then just let the friendly people in Silicon Valley do the work for you. However, a big part of social media work is in the engagement. The larger your audience grows, the more likes and comments you receive. People start sending you private messages with questions. They ask for your opinion as an expert.
This is something you can’t schedule. Engagement has to come when it’s necessary. Once again there’s that responsibility. Do we trust a business that doesn’t reply to a simple Facebook message?
8. Don't spam on other people's accounts
We’ve seen them appear everywhere. Someone creates a social media post about something about naturism and another person answers something like:
Soon they also skip the small talk and start posting just the link to their website on everything that’s even remotely linked to nudism or naturism.
That is spam. Something you should avoid at all cause. It’s annoying for the publisher of the social media post, it’s annoying for the followers of that person and most of all, it won’t help a single bit. It’s like standing in the middle of nudist resort A and start shouting the name of nudist resort B. This isn’t going to engage people to come to nudist resort B. They’re just going to think that you’re crazy.
There is only one valid way to promote your own business through the comment section of someone else. That’s by giving a great comment. Something that shows that you’ve actually read what that person has posted and that creates a new insight or a different point of view. Then you can end your comment with “Greetings, the NaturistAds team – www.naturistads.com“.
9. Do piggyback
There will always be social media accounts that have the followers which you want to have. The question is how to drag their attention. As mentioned in the previous paragraph, spamming is not the answer. Writing interesting comments on other people’s profiles definitely is a very good way.
Another good way is to come to an agreement with the other party. You share their content and they share yours. This way you create a larger group of common followers of which both can benefit.
To piggyback on other people’s popularity you could also ask them to publish a guest post created by you. You could ask them to link to one of your posts. You could ask them a lot. But then you have to build a relationship first. You can’t just ask a complete stranger to promote your social media profiles.
10. Work with influencers
The ultimate way of piggybacking is by working with influencers. These are people who already have an audience, to whom you can spread your message. At a certain cost of course. Some companies have negative experiences with influencers but that’s mostly their own fault. Because they picked the wrong influencer. Remember what we said in the introduction, even if you have only 10 Facebook friends, you can be an influencer. If you are able to influence those 10 people.
Here’s an example. The Instagram account of Bill Gates has more than 4 million followers. You could pay Bill several thousands of dollars and he might consider promoting your naturist business. How many of those 4 million will end up becoming customers? It’s not going to be worth such a big investment, because Bill’s audience just won’t be that interested in what you have to offer.
A better idea could be to ask @selenagomez. She reaches 160 million followers (but you probably don’t want to know how much she asks for a sponsored post). This might result in some more customers, but those will probably be people hoping to see Selena in the nude. Not your most favourite audience either.
The best idea is of course to work with influencers who have an audience that will be interested in your business. Every influencer can give you statistics about their audience. Age, gender, location, it’s all there. Ask for that. Even within the small group of naturist influencers, making the right choice is important.
Working with influencers can really pay off. But you have to know which ones to work with.
Bottomline of this blog post might be that although social media advertising is mostly free, it’s not all that easy. And it takes a lot of time. At NaturistAds we can help you create a social media strategy and build a social media audience. We can even take part of the workload away from you, so you can focus on other things. Get in touch and we’ll tell you all about how we can help you.